RETAIL – OMNICHANNEL PERSONALIZATION
Deliver personalized retail experiences and boost conversions using Salesforce Marketing Cloud and Customer 360.
Business Context
An omnichannel retail brand faced declining engagement due to fragmented customer data and generic marketing campaigns. Leadership wanted to deliver consistent, personalized experiences across digital and in-store touchpoints.
Core Challenges
Siloed customer data
Low engagement from generic campaigns
Limited insight into customer behavior
IDRMS Solution Approach
IDRMS built a Salesforce-powered retail personalization engine:
Customer 360 for unified shopper data
Marketing Cloud for omnichannel journeys
AI-driven segmentation using Einstein
Real-time engagement optimization
Measurable Results
45% increase in email open rates
20% boost in conversions
25% increase in repeat purchases
Why It Worked
Unified data replaced guesswork
AI-driven targeting improved relevance
Consistent experiences across channels
“IDRMS helped us create personalized, omnichannel retail journeys that drove higher engagement and repeat purchases.”