How a Non-Profit Increased Donor Retention by 60% Using Salesforce Nonprofit Cloud
A large non-profit organization managing multiple programs and campaigns transformed donor relationships using Salesforce Nonprofit Cloud.
IDRMS Team
7 min ReadBusiness Context
A large non-profit organization managing multiple programs and campaigns struggled to maintain long-term donor relationships. While fundraising efforts were strong, donor data, impact visibility, and personalized engagement were fragmented.
Core Challenges
• Disconnected donor and campaign data
• Generic outreach that failed to build long-term engagement
• Limited visibility into program impact
• Manual reporting for stakeholders and funders
IDRMS Solution Approach
IDRMS implemented a Salesforce Nonprofit Cloud ecosystem focused on engagement, transparency, and scalability.
The solution included: Nonprofit Cloud for donor and program management, Marketing Cloud for personalized donor journeys, Program Management for impact tracking, and Einstein Analytics for automated reporting.
Measurable Results
• 60% improvement in donor retention
• 45% increase in repeat donations
• 100% visibility into program impact
• Automated stakeholder and funder reporting
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