How Salesforce Personalization Increased Retail Conversions by 20%
An omnichannel retail brand faced declining engagement due to fragmented customer data and generic marketing campaigns. Learn how they transformed with Salesforce.
IDRMS Team
6 min ReadBusiness Context
An omnichannel retail brand faced declining engagement due to fragmented customer data and generic marketing campaigns. Leadership needed a solution for personalized customer journeys.
Core Challenges
• Siloed customer data
• Low engagement from generic campaigns
• Limited insight into customer behavior
IDRMS Solution Approach
IDRMS built a Salesforce-powered retail personalization engine.
Key components: Customer 360 for unified shopper data, Marketing Cloud for omnichannel journeys, AI-driven segmentation using Einstein, and Commerce Cloud integration for seamless shopping experiences.
Measurable Results
• 20% increase in retail conversions
• 25% improvement in customer engagement
• 30% increase in repeat purchases
• Personalized experiences across all channels
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